21 reasons most photographers fail to go full time

Around 85% of photographers fail to make it through their third year and even fewer ever make it to full time photography. There are many reasons photographers fail to go full time, but I think the first 3 reasons on this list are the most common. We spend around 40 hours a week working. That’s […]


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Do you have the sharpest axe in the forest?

In the immortal words of Monty Python, “And now for something completely different.” This post is a little parable to help you take a smarter look at your photography business and ask yourself some important questions… CHOP, CHOP, CHOP went the axe of the champion woodcutter as he successfully felled another tree.  He was defending […]


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How I got 43 baby photography enquiries in one week with Facebook

Facebook taunts photographers like a spiteful child dangling a steak above a puppy’s nose. If you feel like that frustrated puppy, then I’d like to turn you into a smiling alligator! Most photographers do one of two things with Facebook. They post a pretty photograph and ask people to visit their website. That’s too vague, […]


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52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer than becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]


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How to differentiate your photography business

What’s the question every prospect is too polite to ask…. …Why should I choose you? If you don’t know how to differentiate your photography business then the only thing that separates you from the competition is price. And if you’re competing on price in the photography industry then you’re competing with free. So you’re basically […]


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How to be a full time wedding and portrait photographer

When I had a ‘proper job’ I’d sit there every Sunday night dreading the coming week. Well, now it’s the New Year it’s like the mother of all Sunday nights. We assess our life. Our relationships, our financial status, our happiness, and of course our job. If you’ve dreamt of being a full time portrait […]


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Headline ideas for photography promotions

In this digital world we live in most people have the attention span of a fruit fly. Myself included. So, we need to come up with marketing ideas, promotions and headlines that demand attention. Headlines that are so captivating they make people actually call you on their Smartphone. Yep – Smartphones can make calls too! […]


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The best photography resolutions

It’s that time of year when we take stock of our life and think up some arbitrary resolution that we hope will make the new year better than the last. Maybe you have promised yourself to ‘take more photos’, or to set aside one or two days a week for photography? Perhaps you’ve decided that […]


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The 8 best and fastest ways to launch your photography business next year

1. Slap your biggest competitor Your biggest competitor is actually inside your own head. If you’re feeling negative or lacking confidence then it’s quite likely you’ll keep bumbling along the same as before. I used to have a whole host of doubts and hang-ups. I resisted almost every tip I’m about to share in this […]


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How to be a photographer in a poor area

Something that frustrated me when I was starting my photography business was that all the online mentors seemed to live in affluent areas (usually in the US). I was jealously seething. Here I was in the photography trenches, living in a low income city (Peterborough in the UK) while my mentors were basking in the […]


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