Month: July 2016

The World’s Most Expensive Photographers

It’s actually very difficult to establish who are the world’s most expensive portrait and wedding photographers. Why? Because the photographers who aren’t competing on price don’t put their prices on the website. However, over the years I’ve come across some photographers who are extremely profitable (earning $1,000,000 per year) through their wedding and portrait photography […]

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Steal my 8 favourite ways to get high quality wedding photography clients

Most wedding photographers guard their favourite marketing ideas like a rabid Honey Badger with low blood sugar. I’m weird. I like helping my fellow wedding photographers. Even the ones in my town! Crazy, right? Well, I live by this rule: “You can have everything in life you want, if you will just help other people […]

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4 Photography business tips that’ll shock you

Don’t be fooled. The simplicity of some of the business tips I’m about to reveal might make your eyes roll like a scolded teenager. Just because these principles are simple, their undeniable power should not be overlooked. You may think that some of these ideas are obvious, too; but be careful – it’s often the […]

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How photographers can get on the first page of Google

Every town has hundreds of photographers, but there are only 10 slots on the first page of Google. Most photographers would set a pack of rabid weasels on their grandmother to get one of those coveted places! Sadly, I no longer have a grandmother (no, it wasn’t the rabid weasels!), but I am well ranked […]

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What’s the minimum a wedding photographer needs to charge to survive?

Wedding photography is a wonderful career and you can make a wonderful living at it. It affords you a lot of freedom because 3/4 of your work hours are completely flexible. It’s exciting, creative and fantastically fulfilling when you see tears streaming down your bride’s face when they see their photographs for the first time. […]

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That’s more than I wanted to spend

When a photography client or prospect says “That’s more than I wanted to spend”, what do you say? Do you give up? One of my many responses (from the great Zig Ziglar and Chuck Lewis) is “I understand exactly how you feel. Many of my clients felt that way literally, but what they found is […]

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Why some people pay thousands for family portraits and why I paid £360 for a shoe insole

Bear with my little story I’m about to tell. It reveals why some photographers can charge vastly more than others and still have delighted clients, despite the end product being virtually worthless. I’ve been going to a chiropractor for several years. I pay £35 per session and must have paid about £500 over the course […]

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How to book photography clients with different personalities

Have you ever said this to yourself… “ALL ANYONE EVER CARES ABOUT IS PRICE!!” It’s usually followed by the loud “harrumph” that teenagers make when they’re told they can’t go to Glastonbury…?) It’s easy to slip into this negative mindset – we’ve all been there. And it’s not your fault and here’s why…. The mere […]

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