Month: September 2016

Special guest interview with Bryan Caporicci – How to price your photography

So many photographers struggle with pricing their photography. It’s understandable, because it’s not the kind of thing anyone taught us in school. In fact, I studied business and marketing at degree level and it still wasn’t hugely helpful for anyone wanting to run a small business. So, in this interview I ask Bryan Caporicci from […]

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What to say when someone complains about your photography prices

For me, the worst part of being a photographer is talking about prices. I’d rather round up 150 drunk wedding guests for their group photograph than tell a family portrait enquiry that the lovely framed portrait they’re looking at costs £899. Studies in human psychology have proven that humans are more motivated by fear than […]

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How new photographers can get clients fast…

I always say it’s easy to make money in photography, but hard to make a living. To make a living in photography you need enough clients to keep you busy for around 40 hours a week – like a ‘normal’ job would. That’s a lot of clients. Depending on your prices, your overheads, and your […]

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How to become the most famous photographer in a small town

The more ‘famous’ you are the more successful you’re likely to be. It’s why the restaurants of TV chefs thrive. When people know your name and see you everywhere they’re prepared to… Trust you more… …respect you more… …listen to you more… … and pay you more. Photography is a ‘people business’ (what business isn’t…?! […]

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11 Myths and misconceptions about the photography industry

The photography industry is riddled with more myths and misconceptions than the football (soccer) transfer deadline day. Let’s have a can of reality juice and see how refreshing it is.   1. Everyone wants digital photographs The word ‘everyone’ is a dangerous one. Everyone is different. Everyone doesn’t think the same. Everyone doesn’t think like […]

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