Month: October 2016

How do you earn £1000+ from a single family portrait session?

I wish that when prospects called my business the phone calls went like this: Prospect:  “Hi Dan, we love your work so much – how much is a gigantic framed canvas of our family”. Me: “£1199”. Prospect: “Awesome – let’s do this thing”. Sadly it doesn’t work like that. My photographs don’t sell themselves. So, […]

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Why are there no British Photography Business Mentors?

Photo Credit: https://www.flickr.com/photos/53878168@N02/4986343202 When I started my wedding and portrait photography business I roamed the internet like a lost puppy trying to get advice on marketing, selling and pricing. One thing that bugged me is almost every photography business mentor out there is American. Don’t get me wrong, I love America and Americans! Also, many of […]

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How photographers can use their weaknesses as strengths

When you look around at all the super successful photographers flaunting their giant studios and enormous price tags in your face it’s easy to catch yourself screaming at your computer the words… “… Sure, it’s alright for you, your studio is in Beverley Hills” (I’m looking at you Bradford Rowley! Actually his programme on selling […]

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The key ingredient for successful photography marketing promotions

What does every magazine advert, website, leaflet, billboard, brochure, Facebook post and TV advert have in common? It’s not photography, or prices, or even a headline. Words. The effective use of words is the key ingredient for successful marketing promotions. Without words you can’t persuade anyone to do anything. Great photography is certainly helpful, but […]

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