Daniel Waters

What’s the most important stat in your photography business?

Everyone’s desperate for more enquiries. More, more, more. That’s totally understandable. Enquiries are important because when you’ve got lots of enquiries it builds your confidence and makes it easier to raise prices. But what’s the point in getting enquiries if you’re not booking them? So does that mean your booking conversion rate is the most […]

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Stuff I learned by getting drunk with my competitors last week

Every few months I go out for a few drinks with my photography competitors. We have a Facebook group of around 20 of the leading photographers in the area. We share wedding leads when we’re already booked. We share advice. We share stories. We share. Here are a few of the random things that came […]

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How to use psychology in your photography business

Marketing and sales is really just about understanding human psychology. As portrait and wedding photographers it’s our job to understand people. The better you understand how people think the less you’ll be saying things like: “Why didn’t that enquiry respond to my email?” “Why isn’t my website getting any enquiries?” “Why doesn’t anyone want to […]

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How to get natural expressions in photos

With family and wedding photography the experience you offer is almost as important as the photographs. One of last weekend’s wedding couples booked me specifically because of the way I made the group photographs fun at their friend’s wedding. Most of the testimonials on my website talk about the experience more than the photographs. Your […]

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How to get family photography clients

The wedding season is nearly over. The leaves are turning and I’ve already seen Christmas trees in the shops. Yep, we’re coming into peak season for family portraits. Family photography is more profitable per hour than a wedding and less stress. I earn around £50 per hour from weddings and £80 an hour from family […]

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Episode 015 – How to get family photography clients through Facebook

Most family and baby photographers use Facebook to try and get clients. In fact it’s about the only marketing many photographers use. Sadly many photographers don’t get past the boring “Here are a few of my favs from my last session” type of post. Yawn! When Mari (who I’ve been mentoring on this podcast) told […]

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Episode 015 – How to get family photography clients through Facebook

Most family and baby photographers use Facebook to try and get clients. In fact it’s about the only marketing many photographers use. Sadly many photographers don’t get past the boring “Here are a few of my favs from my last session” type of post. Yawn! When Mari (who I’ve been mentoring on this podcast) told […]

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How photographers can get well ranked on Google

Getting well ranked on Google isn’t complicated when someone tells you how. I’m a halfwit with technical stuff, so believe me when I say you don’t have to be a web-geek. If someone tells you that you need specialist help to get well ranked on Google then they’re trying to make it sound more complicated […]

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How I earn a gazillion pounds blah blah blah

I sometimes get a little annoyed when I see photography teachers talk about their sales. I know, I know, I do it too sometimes. The difference is I’m not in LA, or New York, or Sydney, or London. For example, in San Francisco households earning $117,000 are considered low income so when someone tells you […]

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Episode 014 – How to be a confident photographer and get more done

While I’m waiting for Mari (the person I’m mentoring on this podcast) to finish her homework I have another guest speaker for this episode. This is the third instalment on how photographers can become more successful by managing their lives and their minds better. This time I’m interviewing Jo Emerson, a professional coach who specialises […]

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