How do you make your photography clients feel?

Here’s a quote from the civil rights activist Maya Angelou and it’s a quote that my mentor (Charles Lewis) likes to repeat. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I hold this quote very dear when it […]

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Successful photographers do the things others won’t

When I was fighting like a cornered weasel to become a full time photographer I used to constantly push myself to do things I didn’t particularly want to do. I did them because I knew they would help my photography career. Things like… Approaching businesses to create alliances. Sending out regular email newsletters to my […]

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What’s your photography brand?

What’s your photography brand? Good Monday everyone. It’s thought for the week time again. I’m currently getting a new logo designed, but logos are not what branding is all about. Logos are a teeny, tiny part of it. Branding is ultimately how a client FEELS when they interact with your business. It’s the words you […]

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How to photograph extended family groups

After getting a nice family portrait order over the weekend I’ve noticed something. My 3 best portrait clients this year were all extended families. Extended family portrait sessions come with some unique issues you should be aware of, if you’ve not done one yet. It’s rare you get to see everyone in the family before, […]

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Clients come to photographers who embrace life

‘If you’re tired of photography you’re tired of life’. It’s a little catchphrase I came up with a few years ago and it has some underlying messages that can help you in your business. As photographers we should embrace life, challenge ourselves, do new things and periodically scare the crap out of ourselves. How can […]

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The definition of a successful photographer

It’s easy to get depressed if you look at the lives of the rock star photographers. Jerry Ghionis jetting all over the world appears to be the definition of a successful wedding photographer. Israel Smith’s portrait studio turned over hundreds of thousands of dollars. Money, fame and adulation. Sounds pretty awesome, right? But be careful […]

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How to do wedding album proofs

This could be the quickest blog post ever… …Don’t bother doing wedding album proofs! The end. That seems a little crazy on the face of it, right?! In fact, I have never ever sent a proof of a whole wedding album to a client. WHAT!? Nope. I have never ever been asked for one either. […]

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How photographers can get over the fear of charging ‘too much’

“Bloody hell, HOW much do you charge.” It’s what I always dread someone will say to me. But in nearly 10 years as a professional photographer it’s never happened. However, it’s a slight nagging worry every time the phone rings. And, one day it will probably happen. Or something worse. But you know what? Worrying […]

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Should photographers copy their competition (prices, photography etc)?

I can still hear my marketing lecturer from 25 years ago saying “analyse the competition and then find a gap in the market.” He certainly didn’t say “analyse the competition and then do exactly the same thing!” I very rarely look at my competitor’s website and pricing, or even their photographs. Perhaps every 6-12 months […]

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How much should photographers charge friends and family? (ideas galore!)

I bet there aren’t many things that make you squirm more than the thought of charging your friends and family for your photography skills. But what happens if you have a bigger family than The Waltons and more ‘friends’ than Charlie Sheen? Do you charge a friend full price even though they once saved you […]

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