Successful photographers do the things others won’t

When I was fighting like a cornered weasel to become a full time photographer I used to constantly push myself to do things I didn’t particularly want to do. I did them because I knew they would help my photography career. Things like… Approaching businesses to create alliances. Sending out regular email newsletters to my […]

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The definition of a successful photographer

It’s easy to get depressed if you look at the lives of the rock star photographers. Jerry Ghionis jetting all over the world appears to be the definition of a successful wedding photographer. Israel Smith’s portrait studio turned over hundreds of thousands of dollars. Money, fame and adulation. Sounds pretty awesome, right? But be careful […]

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How photographers can get over the fear of charging ‘too much’

“Bloody hell, HOW much do you charge.” It’s what I always dread someone will say to me. But in nearly 10 years as a professional photographer it’s never happened. However, it’s a slight nagging worry every time the phone rings. And, one day it will probably happen. Or something worse. But you know what? Worrying […]

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Should photographers copy their competition (prices, photography etc)?

I can still hear my marketing lecturer from 25 years ago saying “analyse the competition and then find a gap in the market.” He certainly didn’t say “analyse the competition and then do exactly the same thing!” I very rarely look at my competitor’s website and pricing, or even their photographs. Perhaps every 6-12 months […]

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Cruel ways photographers torture themselves

The phrase ‘tortured artist’ is a popular stereotype and it definitely applies to photographers. Most of us are riddled with self doubt, but the torment doesn’t end there. Photographers don’t tend to fall out of love with photography, they fall out of love with the mental anguish that comes with the job. In this post […]

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How to clone your best clients

I’ve got something special for you today, but first, an introduction. I don’t know if you know Heidi Thompson, but she is a wedding business & marketing strategist, founder of Evolve Your Wedding Business, and a friend of mine. In fact she used to live just a few miles from me. She has spent the […]

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52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer than becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

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How to differentiate your photography business

What’s the question every prospect is too polite to ask…. …Why should I choose you? If you don’t know how to differentiate your photography business then the only thing that separates you from the competition is price. And if you’re competing on price in the photography industry then you’re competing with free. So you’re basically […]

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How to be a full time wedding and portrait photographer

When I had a ‘proper job’ I’d sit there every Sunday night dreading the coming week. Well, now it’s the New Year it’s like the mother of all Sunday nights. We assess our life. Our relationships, our financial status, our happiness, and of course our job. If you’ve dreamt of being a full time portrait […]

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The 8 best and fastest ways to launch your photography business next year

1. Slap your biggest competitor Your biggest competitor is actually inside your own head. If you’re feeling negative or lacking confidence then it’s quite likely you’ll keep bumbling along the same as before. I used to have a whole host of doubts and hang-ups. I resisted almost every tip I’m about to share in this […]

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