How to use psychology in your photography business

Marketing and sales is really just about understanding human psychology. As portrait and wedding photographers it’s our job to understand people. The better you understand how people think the less you’ll be saying things like: “Why didn’t that enquiry respond to my email?” “Why isn’t my website getting any enquiries?” “Why doesn’t anyone want to […]

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How to get family photography clients

The wedding season is nearly over. The leaves are turning and I’ve already seen Christmas trees in the shops. Yep, we’re coming into peak season for family portraits. Family photography is more profitable per hour than a wedding and less stress. I earn around £50 per hour from weddings and £80 an hour from family […]

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How to make your wedding packages enticing

I’m at that stage again where it’s time to put my wedding prices up because I’m getting booked up at my current prices. When I was doing an engagement session last week they said that my packages were “good value for what they were getting”. This is despite the fact that my packages are well […]

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How photographers can get responses to email enquiries

One of the things that drives us all crazy is clients emailing us with an enquiry and the then never getting back to us. Normally they email or Facebook message with something like this… “Hi, love your photographs, how much do you charge?” Weirdly this is a common question even if you have prices on […]

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How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

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How to photograph extended family groups

After getting a nice family portrait order over the weekend I’ve noticed something. My 3 best portrait clients this year were all extended families. Extended family portrait sessions come with some unique issues you should be aware of, if you’ve not done one yet. It’s rare you get to see everyone in the family before, […]

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You don’t find high end portrait clients you create them

I live in a low income city (Peterborough in the UK). So I know better than most that high end portrait photography clients don’t often fall in your lap. It’s very rare for someone to contact me and say… “Hi Dan, I’d like 2 or 3 big framed portraits of my family, plus a bunch […]

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21 reasons most photographers fail to go full time

Around 85% of photographers fail to make it through their third year and even fewer ever make it to full time photography. There are many reasons photographers fail to go full time, but I think the first 3 reasons on this list are the most common. We spend around 40 hours a week working. That’s […]

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Do you have the sharpest axe in the forest?

In the immortal words of Monty Python, “And now for something completely different.” This post is a little parable to help you take a smarter look at your photography business and ask yourself some important questions… CHOP, CHOP, CHOP went the axe of the champion woodcutter as he successfully felled another tree.  He was defending […]

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52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer then becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

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