Stuff I learned by getting drunk with my competitors last week

Every few months I go out for a few drinks with my photography competitors. We have a Facebook group of around 20 of the leading photographers in the area. We share wedding leads when we’re already booked. We share advice. We share stories. We share. Here are a few of the random things that came […]

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How to use psychology in your photography business

Marketing and sales is really just about understanding human psychology. As portrait and wedding photographers it’s our job to understand people. The better you understand how people think the less you’ll be saying things like: “Why didn’t that enquiry respond to my email?” “Why isn’t my website getting any enquiries?” “Why doesn’t anyone want to […]

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How to get natural expressions in photos

With family and wedding photography the experience you offer is almost as important as the photographs. One of last weekend’s wedding couples booked me specifically because of the way I made the group photographs fun at their friend’s wedding. Most of the testimonials on my website talk about the experience more than the photographs. Your […]

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How to get family photography clients

The wedding season is nearly over. The leaves are turning and I’ve already seen Christmas trees in the shops. Yep, we’re coming into peak season for family portraits. Family photography is more profitable per hour than a wedding and less stress. I earn around £50 per hour from weddings and £80 an hour from family […]

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How photographers can get responses to email enquiries

One of the things that drives us all crazy is clients emailing us with an enquiry and the then never getting back to us. Normally they email or Facebook message with something like this… “Hi, love your photographs, how much do you charge?” Weirdly this is a common question even if you have prices on […]

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How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

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How do you make your photography clients feel?

Here’s a quote from the civil rights activist Maya Angelou and it’s a quote that my mentor (Charles Lewis) likes to repeat. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I hold this quote very dear when it […]

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What’s your photography brand?

What’s your photography brand? Good Monday everyone. It’s thought for the week time again. I’m currently getting a new logo designed, but logos are not what branding is all about. Logos are a teeny, tiny part of it. Branding is ultimately how a client FEELS when they interact with your business. It’s the words you […]

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How to photograph extended family groups

After getting a nice family portrait order over the weekend I’ve noticed something. My 3 best portrait clients this year were all extended families. Extended family portrait sessions come with some unique issues you should be aware of, if you’ve not done one yet. It’s rare you get to see everyone in the family before, […]

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Clients come to photographers who embrace life

‘If you’re tired of photography you’re tired of life’. It’s a little catchphrase I came up with a few years ago and it has some underlying messages that can help you in your business. As photographers we should embrace life, challenge ourselves, do new things and periodically scare the crap out of ourselves. How can […]

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