How to use psychology in your photography business

Marketing and sales is really just about understanding human psychology. As portrait and wedding photographers it’s our job to understand people. The better you understand how people think the less you’ll be saying things like: “Why didn’t that enquiry respond to my email?” “Why isn’t my website getting any enquiries?” “Why doesn’t anyone want to […]

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How to get natural expressions in photos

With family and wedding photography the experience you offer is almost as important as the photographs. One of last weekend’s wedding couples booked me specifically because of the way I made the group photographs fun at their friend’s wedding. Most of the testimonials on my website talk about the experience more than the photographs. Your […]

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How to get family photography clients

The wedding season is nearly over. The leaves are turning and I’ve already seen Christmas trees in the shops. Yep, we’re coming into peak season for family portraits. Family photography is more profitable per hour than a wedding and less stress. I earn around £50 per hour from weddings and £80 an hour from family […]

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How I earn a gazillion pounds blah blah blah

I sometimes get a little annoyed when I see photography teachers talk about their sales. I know, I know, I do it too sometimes. The difference is I’m not in LA, or New York, or Sydney, or London. For example, in San Francisco households earning $117,000 are considered low income so when someone tells you […]

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Your Photography Clients Mirror What You’re Like

‘Your clients are a mirror image of what you project into the world.’ Now, I don’t mean all my clients are short bald and kinda funny looking. Let me give you some examples. If you talk about digital files on your website and over the phone and in email and in person and in price […]

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Why are some photographers better than others

Get Pro Photo Club is mostly about the business side of photography, but this week I’m going off-piste a little. I’m asking myself the question, ‘Why are some photographers better than others?’ After all, every professional photographer should know how to use their camera. Is it innate natural talent? I think natural artistic talent is […]

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What can Messi and Ronaldo teach you about photography

What can Messi and Ronaldo teach you about your photography business? I’m not going to lie… with the world cup on and my wife overseas with her family for 3 weeks I’ve been watching a little too much football. I figured I better do something mildly useful with all that wasted time and tenuously link […]

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How to photograph ‘difficult’ children

On Saturday I photographed an extended family of 10. It included two rambunctious children and one very grumpy one. Nightmare huh? No – I love a challenge. It gives me a chance to show off one of my photography skills that’s not often talked about… …how to photograph difficult children. Every photographer needs to understand […]

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How to make your wedding packages enticing

I’m at that stage again where it’s time to put my wedding prices up because I’m getting booked up at my current prices. When I was doing an engagement session last week they said that my packages were “good value for what they were getting”. This is despite the fact that my packages are well […]

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How photographers can overcome fear procrastination and self doubt

Last week I had the lovely Andrew Hellmich (pictured with me) from Photobizx stay at our house while he was travelling through the UK (He lives near Sydney). I asked him the following question… “How do you get so much done? What’s your secret?” Andrew runs two popular photography podcasts and a thriving photography business […]

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