How photographers can get responses to email enquiries

One of the things that drives us all crazy is clients emailing us with an enquiry and the then never getting back to us. Normally they email or Facebook message with something like this… “Hi, love your photographs, how much do you charge?” Weirdly this is a common question even if you have prices on […]

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How to create a photography brand

What do the top photographers, pop stars, movie stars and footballers have in common? Think about it. Who’s your favourite band or singer? Perhaps rather embarrassingly, mine used to be Madonna 20 years ago. Why? Well, part of it was hormones I guess! But a big part of it was HER STORY. She didn’t just […]

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How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

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Successful photographers do the things others won’t

When I was fighting like a cornered weasel to become a full time photographer I used to constantly push myself to do things I didn’t particularly want to do. I did them because I knew they would help my photography career. Things like… Approaching businesses to create alliances. Sending out regular email newsletters to my […]

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Clients come to photographers who embrace life

‘If you’re tired of photography you’re tired of life’. It’s a little catchphrase I came up with a few years ago and it has some underlying messages that can help you in your business. As photographers we should embrace life, challenge ourselves, do new things and periodically scare the crap out of ourselves. How can […]

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How to do wedding album proofs

This could be the quickest blog post ever… …Don’t bother doing wedding album proofs! The end. That seems a little crazy on the face of it, right?! In fact, I have never ever sent a proof of a whole wedding album to a client. WHAT!? Nope. I have never ever been asked for one either. […]

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Should photographers copy their competition (prices, photography etc)?

I can still hear my marketing lecturer from 25 years ago saying “analyse the competition and then find a gap in the market.” He certainly didn’t say “analyse the competition and then do exactly the same thing!” I very rarely look at my competitor’s website and pricing, or even their photographs. Perhaps every 6-12 months […]

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Get a client tomorrow with my new favourite photography marketing technique

There’s a little known marketing idea that has been going around in the photography industry for a long time. I’d never tried it because the results I was hearing about didn’t get me excited. However, my friend Andrew Hellmich from Photobiz Exposed persuaded me to try it. Why? Because the results he and his fellow […]

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21 reasons most photographers fail to go full time

Around 85% of photographers fail to make it through their third year and even fewer ever make it to full time photography. There are many reasons photographers fail to go full time, but I think the first 3 reasons on this list are the most common. We spend around 40 hours a week working. That’s […]

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Do you have the sharpest axe in the forest?

In the immortal words of Monty Python, “And now for something completely different.” This post is a little parable to help you take a smarter look at your photography business and ask yourself some important questions… CHOP, CHOP, CHOP went the axe of the champion woodcutter as he successfully felled another tree.  He was defending […]

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