Stuff I learned by getting drunk with my competitors last week

Every few months I go out for a few drinks with my photography competitors. We have a Facebook group of around 20 of the leading photographers in the area. We share wedding leads when we’re already booked. We share advice. We share stories. We share. Here are a few of the random things that came […]

Read More

How to use psychology in your photography business

Marketing and sales is really just about understanding human psychology. As portrait and wedding photographers it’s our job to understand people. The better you understand how people think the less you’ll be saying things like: “Why didn’t that enquiry respond to my email?” “Why isn’t my website getting any enquiries?” “Why doesn’t anyone want to […]

Read More

How to get family photography clients

The wedding season is nearly over. The leaves are turning and I’ve already seen Christmas trees in the shops. Yep, we’re coming into peak season for family portraits. Family photography is more profitable per hour than a wedding and less stress. I earn around £50 per hour from weddings and £80 an hour from family […]

Read More

How photographers can get well ranked on Google

Getting well ranked on Google isn’t complicated when someone tells you how. I’m a halfwit with technical stuff, so believe me when I say you don’t have to be a web-geek. If someone tells you that you need specialist help to get well ranked on Google then they’re trying to make it sound more complicated […]

Read More

How photographers can get responses to email enquiries

One of the things that drives us all crazy is clients emailing us with an enquiry and the then never getting back to us. Normally they email or Facebook message with something like this… “Hi, love your photographs, how much do you charge?” Weirdly this is a common question even if you have prices on […]

Read More

How to create a photography brand

What do the top photographers, pop stars, movie stars and footballers have in common? Think about it. Who’s your favourite band or singer? Perhaps rather embarrassingly, mine used to be Madonna 20 years ago. Why? Well, part of it was hormones I guess! But a big part of it was HER STORY. She didn’t just […]

Read More

How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

Read More

Successful photographers do the things others won’t

When I was fighting like a cornered weasel to become a full time photographer I used to constantly push myself to do things I didn’t particularly want to do. I did them because I knew they would help my photography career. Things like… Approaching businesses to create alliances. Sending out regular email newsletters to my […]

Read More

Clients come to photographers who embrace life

‘If you’re tired of photography you’re tired of life’. It’s a little catchphrase I came up with a few years ago and it has some underlying messages that can help you in your business. As photographers we should embrace life, challenge ourselves, do new things and periodically scare the crap out of ourselves. How can […]

Read More

How to do wedding album proofs

This could be the quickest blog post ever… …Don’t bother doing wedding album proofs! The end. That seems a little crazy on the face of it, right?! In fact, I have never ever sent a proof of a whole wedding album to a client. WHAT!? Nope. I have never ever been asked for one either. […]

Read More