How to find or become a second shooter

When I started my photography career and wanted to get into weddings I started being a second shooter for a more established, local wedding photographer. Everyone wins. The lead photographer benefited because he didn’t pay me and got my help throughout the day. He could also leave me with the groom in the morning while […]

Read More

Successful photographers do the things others won’t

When I was fighting like a cornered weasel to become a full time photographer I used to constantly push myself to do things I didn’t particularly want to do. I did them because I knew they would help my photography career. Things like… Approaching businesses to create alliances. Sending out regular email newsletters to my […]

Read More

What’s your photography brand?

What’s your photography brand? Good Monday everyone. It’s thought for the week time again. I’m currently getting a new logo designed, but logos are not what branding is all about. Logos are a teeny, tiny part of it. Branding is ultimately how a client FEELS when they interact with your business. It’s the words you […]

Read More

How to photograph extended family groups

After getting a nice family portrait order over the weekend I’ve noticed something. My 3 best portrait clients this year were all extended families. Extended family portrait sessions come with some unique issues you should be aware of, if you’ve not done one yet. It’s rare you get to see everyone in the family before, […]

Read More

Clients come to photographers who embrace life

‘If you’re tired of photography you’re tired of life’. It’s a little catchphrase I came up with a few years ago and it has some underlying messages that can help you in your business. As photographers we should embrace life, challenge ourselves, do new things and periodically scare the crap out of ourselves. How can […]

Read More

How much should photographers charge friends and family? (ideas galore!)

I bet there aren’t many things that make you squirm more than the thought of charging your friends and family for your photography skills. But what happens if you have a bigger family than The Waltons and more ‘friends’ than Charlie Sheen? Do you charge a friend full price even though they once saved you […]

Read More

How to clone your best clients

I’ve got something special for you today, but first, an introduction. I don’t know if you know Heidi Thompson, but she is a wedding business & marketing strategist, founder of Evolve Your Wedding Business, and a friend of mine. In fact she used to live just a few miles from me. She has spent the […]

Read More

21 reasons most photographers fail to go full time

Around 85% of photographers fail to make it through their third year and even fewer ever make it to full time photography. There are many reasons photographers fail to go full time, but I think the first 3 reasons on this list are the most common. We spend around 40 hours a week working. That’s […]

Read More

52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer than becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

Read More

The 8 best and fastest ways to launch your photography business next year

1. Slap your biggest competitor Your biggest competitor is actually inside your own head. If you’re feeling negative or lacking confidence then it’s quite likely you’ll keep bumbling along the same as before. I used to have a whole host of doubts and hang-ups. I resisted almost every tip I’m about to share in this […]

Read More