Your Photography Clients Mirror What You’re Like

‘Your clients are a mirror image of what you project into the world.’ Now, I don’t mean all my clients are short bald and kinda funny looking. Let me give you some examples. If you talk about digital files on your website and over the phone and in email and in person and in price […]

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Why are some photographers better than others

Get Pro Photo Club is mostly about the business side of photography, but this week I’m going off-piste a little. I’m asking myself the question, ‘Why are some photographers better than others?’ After all, every professional photographer should know how to use their camera. Is it innate natural talent? I think natural artistic talent is […]

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What can Messi and Ronaldo teach you about photography

What can Messi and Ronaldo teach you about your photography business? I’m not going to lie… with the world cup on and my wife overseas with her family for 3 weeks I’ve been watching a little too much football. I figured I better do something mildly useful with all that wasted time and tenuously link […]

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How photographers can overcome fear procrastination and self doubt

Last week I had the lovely Andrew Hellmich (pictured with me) from Photobizx stay at our house while he was travelling through the UK (He lives near Sydney). I asked him the following question… “How do you get so much done? What’s your secret?” Andrew runs two popular photography podcasts and a thriving photography business […]

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Why aren’t I getting photography enquiries?

Usually I give you a bit of a pep talk. This week is different! This week I’m going to be a grumpy, depressing twat! I’m not sure why, we just booked our next holiday, so I’m actually in a good mood. I guess I just feel feisty. Oh, and I’ve made a lot of these […]

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Should wedding photographers not be seen or heard?

My style of wedding photography is the opposite of most wedding photographers. Most photographers these days are documentary photographers who hide in the shadows and ‘capture moments’. Nothing wrong with that whatsoever. I do the same for large chunks of a wedding, too. However… I also like to interact with the guests. Make friends. Have […]

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How to create a photography brand

What do the top photographers, pop stars, movie stars and footballers have in common? Think about it. Who’s your favourite band or singer? Perhaps rather embarrassingly, mine used to be Madonna 20 years ago. Why? Well, part of it was hormones I guess! But a big part of it was HER STORY. She didn’t just […]

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How do you make your photography clients feel?

Here’s a quote from the civil rights activist Maya Angelou and it’s a quote that my mentor (Charles Lewis) likes to repeat. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I hold this quote very dear when it […]

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Successful photographers do the things others won’t

When I was fighting like a cornered weasel to become a full time photographer I used to constantly push myself to do things I didn’t particularly want to do. I did them because I knew they would help my photography career. Things like… Approaching businesses to create alliances. Sending out regular email newsletters to my […]

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What’s your photography brand?

What’s your photography brand? Good Monday everyone. It’s thought for the week time again. I’m currently getting a new logo designed, but logos are not what branding is all about. Logos are a teeny, tiny part of it. Branding is ultimately how a client FEELS when they interact with your business. It’s the words you […]

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