How to photograph extended family groups

After getting a nice family portrait order over the weekend I’ve noticed something. My 3 best portrait clients this year were all extended families. Extended family portrait sessions come with some unique issues you should be aware of, if you’ve not done one yet. It’s rare you get to see everyone in the family before, […]

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How to clone your best clients

I’ve got something special for you today, but first, an introduction. I don’t know if you know Heidi Thompson, but she is a wedding business & marketing strategist, founder of Evolve Your Wedding Business, and a friend of mine. In fact she used to live just a few miles from me. She has spent the […]

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52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer than becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

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How to differentiate your photography business

What’s the question every prospect is too polite to ask…. …Why should I choose you? If you don’t know how to differentiate your photography business then the only thing that separates you from the competition is price. And if you’re competing on price in the photography industry then you’re competing with free. So you’re basically […]

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How to be a full time wedding and portrait photographer

When I had a ‘proper job’ I’d sit there every Sunday night dreading the coming week. Well, now it’s the New Year it’s like the mother of all Sunday nights. We assess our life. Our relationships, our financial status, our happiness, and of course our job. If you’ve dreamt of being a full time portrait […]

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Headline ideas for photography promotions

In this digital world we live in most people have the attention span of a fruit fly. Myself included. So, we need to come up with marketing ideas, promotions and headlines that demand attention. Headlines that are so captivating they make people actually call you on their Smartphone. Yep – Smartphones can make calls too! […]

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The 8 best and fastest ways to launch your photography business next year

1. Slap your biggest competitor Your biggest competitor is actually inside your own head. If you’re feeling negative or lacking confidence then it’s quite likely you’ll keep bumbling along the same as before. I used to have a whole host of doubts and hang-ups. I resisted almost every tip I’m about to share in this […]

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How to be a photographer in a poor area

Something that frustrated me when I was starting my photography business was that all the online mentors seemed to live in affluent areas (usually in the US). I was jealously seething. Here I was in the photography trenches, living in a low income city (Peterborough in the UK) while my mentors were basking in the […]

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How to become a photographer if you’re a stay at home mum or dad

The only hobby more popular than photography is the world-wide phenomenon called ‘having children’! It’s really taken off and become a very popular past-time. One of the downsides is those children suckle a lot of time out of your day. And money from your bank account. When I had a ‘proper job’ (with an office […]

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11 Myths and misconceptions about the photography industry

The photography industry is riddled with more myths and misconceptions than the football (soccer) transfer deadline day. Let’s have a can of reality juice and see how refreshing it is.   1. Everyone wants digital photographs The word ‘everyone’ is a dangerous one. Everyone is different. Everyone doesn’t think the same. Everyone doesn’t think like […]

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