How to make your wedding packages enticing

I’m at that stage again where it’s time to put my wedding prices up because I’m getting booked up at my current prices. When I was doing an engagement session last week they said that my packages were “good value for what they were getting”. This is despite the fact that my packages are well […]

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How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

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How to photograph extended family groups

After getting a nice family portrait order over the weekend I’ve noticed something. My 3 best portrait clients this year were all extended families. Extended family portrait sessions come with some unique issues you should be aware of, if you’ve not done one yet. It’s rare you get to see everyone in the family before, […]

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How to do wedding album proofs

This could be the quickest blog post ever… …Don’t bother doing wedding album proofs! The end. That seems a little crazy on the face of it, right?! In fact, I have never ever sent a proof of a whole wedding album to a client. WHAT!? Nope. I have never ever been asked for one either. […]

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How photographers can get over the fear of charging ‘too much’

“Bloody hell, HOW much do you charge.” It’s what I always dread someone will say to me. But in nearly 10 years as a professional photographer it’s never happened. However, it’s a slight nagging worry every time the phone rings. And, one day it will probably happen. Or something worse. But you know what? Worrying […]

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Should photographers copy their competition (prices, photography etc)?

I can still hear my marketing lecturer from 25 years ago saying “analyse the competition and then find a gap in the market.” He certainly didn’t say “analyse the competition and then do exactly the same thing!” I very rarely look at my competitor’s website and pricing, or even their photographs. Perhaps every 6-12 months […]

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You don’t find high end portrait clients you create them

I live in a low income city (Peterborough in the UK). So I know better than most that high end portrait photography clients don’t often fall in your lap. It’s very rare for someone to contact me and say… “Hi Dan, I’d like 2 or 3 big framed portraits of my family, plus a bunch […]

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How to clone your best clients

I’ve got something special for you today, but first, an introduction. I don’t know if you know Heidi Thompson, but she is a wedding business & marketing strategist, founder of Evolve Your Wedding Business, and a friend of mine. In fact she used to live just a few miles from me. She has spent the […]

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21 reasons most photographers fail to go full time

Around 85% of photographers fail to make it through their third year and even fewer ever make it to full time photography. There are many reasons photographers fail to go full time, but I think the first 3 reasons on this list are the most common. We spend around 40 hours a week working. That’s […]

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52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer than becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

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