What’s the most important stat in your photography business?

Everyone’s desperate for more enquiries. More, more, more. That’s totally understandable. Enquiries are important because when you’ve got lots of enquiries it builds your confidence and makes it easier to raise prices. But what’s the point in getting enquiries if you’re not booking them? So does that mean your booking conversion rate is the most […]

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Stuff I learned by getting drunk with my competitors last week

Every few months I go out for a few drinks with my photography competitors. We have a Facebook group of around 20 of the leading photographers in the area. We share wedding leads when we’re already booked. We share advice. We share stories. We share. Here are a few of the random things that came […]

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How to get family photography clients

The wedding season is nearly over. The leaves are turning and I’ve already seen Christmas trees in the shops. Yep, we’re coming into peak season for family portraits. Family photography is more profitable per hour than a wedding and less stress. I earn around £50 per hour from weddings and £80 an hour from family […]

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How I earn a gazillion pounds blah blah blah

I sometimes get a little annoyed when I see photography teachers talk about their sales. I know, I know, I do it too sometimes. The difference is I’m not in LA, or New York, or Sydney, or London. For example, in San Francisco households earning $117,000 are considered low income so when someone tells you […]

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How to make your wedding packages enticing

I’m at that stage again where it’s time to put my wedding prices up because I’m getting booked up at my current prices. When I was doing an engagement session last week they said that my packages were “good value for what they were getting”. This is despite the fact that my packages are well […]

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How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

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How to photograph extended family groups

After getting a nice family portrait order over the weekend I’ve noticed something. My 3 best portrait clients this year were all extended families. Extended family portrait sessions come with some unique issues you should be aware of, if you’ve not done one yet. It’s rare you get to see everyone in the family before, […]

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How to do wedding album proofs

This could be the quickest blog post ever… …Don’t bother doing wedding album proofs! The end. That seems a little crazy on the face of it, right?! In fact, I have never ever sent a proof of a whole wedding album to a client. WHAT!? Nope. I have never ever been asked for one either. […]

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How photographers can get over the fear of charging ‘too much’

“Bloody hell, HOW much do you charge.” It’s what I always dread someone will say to me. But in nearly 10 years as a professional photographer it’s never happened. However, it’s a slight nagging worry every time the phone rings. And, one day it will probably happen. Or something worse. But you know what? Worrying […]

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Should photographers copy their competition (prices, photography etc)?

I can still hear my marketing lecturer from 25 years ago saying “analyse the competition and then find a gap in the market.” He certainly didn’t say “analyse the competition and then do exactly the same thing!” I very rarely look at my competitor’s website and pricing, or even their photographs. Perhaps every 6-12 months […]

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