How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

Read More

Clients come to photographers who embrace life

‘If you’re tired of photography you’re tired of life’. It’s a little catchphrase I came up with a few years ago and it has some underlying messages that can help you in your business. As photographers we should embrace life, challenge ourselves, do new things and periodically scare the crap out of ourselves. How can […]

Read More

Get a client tomorrow with my new favourite photography marketing technique

There’s a little known marketing idea that has been going around in the photography industry for a long time. I’d never tried it because the results I was hearing about didn’t get me excited. However, my friend Andrew Hellmich from Photobiz Exposed persuaded me to try it. Why? Because the results he and his fellow […]

Read More

21 reasons most photographers fail to go full time

Around 85% of photographers fail to make it through their third year and even fewer ever make it to full time photography. There are many reasons photographers fail to go full time, but I think the first 3 reasons on this list are the most common. We spend around 40 hours a week working. That’s […]

Read More

How I got 43 baby photography enquiries in one week with Facebook

Facebook taunts photographers like a spiteful child dangling a steak above a puppy’s nose. If you feel like that frustrated puppy, then I’d like to turn you into a smiling alligator! Most photographers do one of two things with Facebook. They post a pretty photograph and ask people to visit their website. That’s too vague, […]

Read More

52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer than becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

Read More

How to be a full time wedding and portrait photographer

When I had a ‘proper job’ I’d sit there every Sunday night dreading the coming week. Well, now it’s the New Year it’s like the mother of all Sunday nights. We assess our life. Our relationships, our financial status, our happiness, and of course our job. If you’ve dreamt of being a full time portrait […]

Read More

Why are there no British Photography Business Mentors?

Photo Credit: https://www.flickr.com/photos/53878168@N02/4986343202 When I started my wedding and portrait photography business I roamed the internet like a lost puppy trying to get advice on marketing, selling and pricing. One thing that bugged me is almost every photography business mentor out there is American. Don’t get me wrong, I love America and Americans! Also, many of […]

Read More

The key ingredient for successful photography marketing promotions

What does every magazine advert, website, leaflet, billboard, brochure, Facebook post and TV advert have in common? It’s not photography, or prices, or even a headline. Words. The effective use of words is the key ingredient for successful marketing promotions. Without words you can’t persuade anyone to do anything. Great photography is certainly helpful, but […]

Read More

How new photographers can get clients fast…

I always say it’s easy to make money in photography, but hard to make a living. To make a living in photography you need enough clients to keep you busy for around 40 hours a week – like a ‘normal’ job would. That’s a lot of clients. Depending on your prices, your overheads, and your […]

Read More