Episode 008 How to get enquiries from your photography website

One of the hardest things to do in the photography business is get telephone and email enquiries. In this episode we talk about how to get people to your website and how to make those visitors quickly see that you’re different from all the other photographers. I also offer some unique ideas for getting people […]

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Episode 007 – How can photographers build a brand?

Most people think a brand is your logo, your colour palette and the design of your marketing materials. But building a brand starts long before you design anything. A photographer builds a brand by looking inside themselves. You have to look at your personality. What are you good at? What do you love? What do […]

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Episode 006 – How to write the words for your photography website

In this episode we look at one of the things photographers struggle most with when it comes to marketing – how to write about your service and yourself effectively. Most photographers fall into the trap of saying… “Well, no-one reads anything these days anyway, so it doesn’t matter if I don’t write anything” or “If […]

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Episode 005 – How to price your photography

The theme of this podcast episode is ‘How to price your photography’. Pricing is one of the things photographers struggle most with. Most of us have our hang-ups about price and end up charging what we would personally pay, which is often way below what our ideal clients would pay. Funnily enough Mari (who I’m […]

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Episode 004 – Working with charities to grow your photography business

Honestly – In this episode we bounce all over the place! Perhaps the biggest chunk is on working with charities to grow your portrait photography business. Partnering with charities is wonderful for many reasons. Obviously there’s the sense of wellbeing and personal development that we all get when doing things for others. However, it also […]

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Episode 003 – Creating a SWOT analysis for your photography business

In this episode we dig further into Mari’s SWOT analysis for her photography business. I explain how your internal strengths and weaknesses and external opportunities and threats can (and should) shape your photography business. Your photography business model can go in wildly different directions depending on what you want out of life and what you’re […]

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Episode 002 – Analyse your life to create your ideal photography business

Like most photographers I started my business with no direction, no goals and no idea what I was doing or why I was doing it. I wasted the first 3 years because I hadn’t thought about the kind of photography business that would be right for me. But how do you know what sort of […]

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Episode 001 – The important questions to ask when starting a photography career

Welcome to the first ever episode of The Get Pro Photo Club podcast. I’m so excited about our latest project because it’s something that’s totally unique in the photography industry. In each episode you’ll listen to a coaching call I’ll be having with one of our students, Mari. Meet Mari from MariLand images (website pending!) […]

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