Successful photographers do the things others won’t

When I was fighting like a cornered weasel to become a full time photographer I used to constantly push myself to do things I didn’t particularly want to do. I did them because I knew they would help my photography career. Things like… Approaching businesses to create alliances. Sending out regular email newsletters to my […]

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How to clone your best clients

I’ve got something special for you today, but first, an introduction. I don’t know if you know Heidi Thompson, but she is a wedding business & marketing strategist, founder of Evolve Your Wedding Business, and a friend of mine. In fact she used to live just a few miles from me. She has spent the […]

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52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer then becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

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Headline ideas for photography promotions

In this digital world we live in most people have the attention span of a fruit fly. Myself included. So, we need to come up with marketing ideas, promotions and headlines that demand attention. Headlines that are so captivating they make people actually call you on their Smartphone. Yep – Smartphones can make calls too! […]

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The best photography resolutions

It’s that time of year when we take stock of our life and think up some arbitrary resolution that we hope will make the new year better than the last. Maybe you have promised yourself to ‘take more photos’, or to set aside one or two days a week for photography? Perhaps you’ve decided that […]

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Why a photography marketing mentor got abused

I recently saw a Facebook advert for a photography marketing system (not one of ours) to help photographers. The marketing mentor who runs the course did a wonderful job of politely fielding some rather negative comments from the photography community. Here’s what his advert said: “In less than 6 weeks of following this formula you […]

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How to become a photographer if you’re a stay at home mum or dad

The only hobby more popular than photography is the world-wide phenomenon called ‘having children’! It’s really taken off and become a very popular past-time. One of the downsides is those children suckle a lot of time out of your day. And money from your bank account. When I had a ‘proper job’ (with an office […]

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The key ingredient for successful photography marketing promotions

What does every magazine advert, website, leaflet, billboard, brochure, Facebook post and TV advert have in common? It’s not photography, or prices, or even a headline. Words. The effective use of words is the key ingredient for successful marketing promotions. Without words you can’t persuade anyone to do anything. Great photography is certainly helpful, but […]

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Special guest interview with Bryan Caporicci – How to price your photography

So many photographers struggle with pricing their photography. It’s understandable, because it’s not the kind of thing anyone taught us in school. In fact, I studied business and marketing at degree level and it still wasn’t hugely helpful for anyone wanting to run a small business. So, in this interview I ask Bryan Caporicci from […]

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How new photographers can get clients fast…

I always say it’s easy to make money in photography, but hard to make a living. To make a living in photography you need enough clients to keep you busy for around 40 hours a week – like a ‘normal’ job would. That’s a lot of clients. Depending on your prices, your overheads, and your […]

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