How to use psychology in your photography business

Marketing and sales is really just about understanding human psychology. As portrait and wedding photographers it’s our job to understand people. The better you understand how people think the less you’ll be saying things like: “Why didn’t that enquiry respond to my email?” “Why isn’t my website getting any enquiries?” “Why doesn’t anyone want to […]

Read More

How to get natural expressions in photos

With family and wedding photography the experience you offer is almost as important as the photographs. One of last weekend’s wedding couples booked me specifically because of the way I made the group photographs fun at their friend’s wedding. Most of the testimonials on my website talk about the experience more than the photographs. Your […]

Read More

How to get family photography clients

The wedding season is nearly over. The leaves are turning and I’ve already seen Christmas trees in the shops. Yep, we’re coming into peak season for family portraits. Family photography is more profitable per hour than a wedding and less stress. I earn around £50 per hour from weddings and £80 an hour from family […]

Read More

How photographers can attract great clients

Why is it some photographers attract price shoppers and others don’t (as much)? Why is it some photographers only seem to attract clients who want a CD of all the images? Why is it some photographers attract a lot of grumpy clients, while others seem to be best buddies with all their clients? There’s a […]

Read More

You don’t find high end portrait clients you create them

I live in a low income city (Peterborough in the UK). So I know better than most that high end portrait photography clients don’t often fall in your lap. It’s very rare for someone to contact me and say… “Hi Dan, I’d like 2 or 3 big framed portraits of my family, plus a bunch […]

Read More

Get a client tomorrow with my new favourite photography marketing technique

There’s a little known marketing idea that has been going around in the photography industry for a long time. I’d never tried it because the results I was hearing about didn’t get me excited. However, my friend Andrew Hellmich from Photobiz Exposed persuaded me to try it. Why? Because the results he and his fellow […]

Read More

21 reasons most photographers fail to go full time

Around 85% of photographers fail to make it through their third year and even fewer ever make it to full time photography. There are many reasons photographers fail to go full time, but I think the first 3 reasons on this list are the most common. We spend around 40 hours a week working. That’s […]

Read More

Do you have the sharpest axe in the forest?

In the immortal words of Monty Python, “And now for something completely different.” This post is a little parable to help you take a smarter look at your photography business and ask yourself some important questions… CHOP, CHOP, CHOP went the axe of the champion woodcutter as he successfully felled another tree.  He was defending […]

Read More

How I got 43 baby photography enquiries in one week with Facebook

Facebook taunts photographers like a spiteful child dangling a steak above a puppy’s nose. If you feel like that frustrated puppy, then I’d like to turn you into a smiling alligator! Most photographers do one of two things with Facebook. They post a pretty photograph and ask people to visit their website. That’s too vague, […]

Read More

52 tasks to help you become a full time photographer in a year

If you’re already a decent photographer then becoming a full time photographer in a year is achievable. Not easy, but achievable. There are so many things you need to think about that it can be overwhelming. It’s easy to get paralysed with indecision and confusion. So, we’ve laid out 52 things for you to work […]

Read More