Episode 003 – Creating a SWOT analysis for your photography business


In this episode we dig further into Mari’s SWOT analysis for her photography business. I explain how your internal strengths and weaknesses and external opportunities and threats can (and should) shape your photography business.

Your photography business model can go in wildly different directions depending on what you want out of life and what you’re good at and what you enjoy doing and your lifestyle etc.

The more you know about yourself and your market, the more you’ll understand the best business model for you and how to promote yourself.

For example, Mari says she loves connecting with people but isn’t keen on technology. So, networking is a better marketing option for Mari compared with complex automated email marketing funnels.

I’ll always remember the immortal words of the great marketer Dan Kennedy

“Look around out what everyone else is doing and then “DON’T DO THAT!”

And don’t be afraid to put your personality into your business and your marketing. Sometimes the way you treat people and interact with them is enough to differentiate yourself from the competition. For example, I bring two bottles of bubbly to every wedding so they can do a Formula 1 style celebration shot as they try and spray me with booze! A simple idea, but very memorable, and it gets me some great photographs and makes the boring group photographs more fun!

Here’s what you’re going to learn in this episode.

  • We get deeper into Mari’s SWOT analysis where we look at her strengths, weaknesses, opportunities and threats.
  • Why I made a mistake by not doing a SWOT analysis at the beginning of my career
  • Why it doesn’t matter if you don’t have any money for marketing
  • Is it a good idea or a bad idea to discuss your personal life when marketing your business?
  • Why behind the scenes videos are important for a photographer
  • How friends, family and acquaintances can help your photography business without you having to beg or do anything sleazy or pushy.
  • How Linked in can help you find excellent marketing opportunities for your photography business
  • How I get businesses to hand out my promotional vouchers
  • Why networking groups are great for easily getting photography clients – even if none of the other networkers hire you!
  • How to get wedding venues to recommend you
  • How styled shoots can help your marketing
  • How having a mastermind group can grow your business.
  • Why you need to be accountable in your photography business

Premium content

Not only do Get Pro Photo Club members get to access to dozens of courses to help you grow the photography business of your dreams, you also get access to the whole podcast interview.

The premium content this week is:

  • How I get restaurants and other businesses to happily display my wall portraits in their premises for free and without having to be pushy or awkward.
  • How I help restaurants get more customers so they’re happy to let me have a display
  • The things I’m looking for when analysing my competition so that I can differentiate myself
  • The best business photography business model for a perfectionist
  • I start to formulate a business model for Mari based on her SWOT analysis
  • The benefits of having a home studio
  • We touch on how to rank well on Google
  • The benefits of having a baby plan

Homework:

Check your Facebook and Linked In connections to see who works for (or owns) businesses that would make a good alliance.

Relevant Links:

Jill Greenberg’s amazing and distinct lighting skills differentiated her baby photography

Karen Alsop from Story Art Photography creates stunning composite photographs that only a tiny percentage of photographers can do. This is a great niche for someone who loves using Photoshop and is comfortable charging large fees to cover the enormous amount of time this kind of work takes.

Jasmine Star built her world famous wedding photography business based on her personality and more photographers should do the same…   …assuming your personality doesn’t suck!

Please give us your feedback

We’d love to know your thoughts about this episode and any questions you may have about your own business, so please leave a comment below.

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