Episode 018 – Effective Facebook adverts for photographers


One of the hardest things to do as a family photographer is to create effective Facebook adverts and promotions. In this podcast episode we continue on from last week’s discussion on how to structure a Facebook advert.

Get Pro Photo Club members have access to an entire video course on exactly how to create every single step to ensure your advert brings in lots of high quality clients.

Members also have access to an entire year’s worth of family photography promotions and a year’s worth of wedding photography promotions. They’re all written out for you to copy and paste into Facebook and into your email newsletters.

No more struggling to write new campaigns, or wondering where your next clients is coming from. Your marketing will be planned out for the year and you can get on with enjoying your photography.

Here’s what you’re going to discover in this episode.

  • We talk through Jae’s latest Facebook advert and how to create effective Facebook adverts for photographers
  • How to make family photography adverts really targeted to make them more effective
  • The one ingredient every photography promotion needs but most photographers don’t think about. It helps you not look desperate for clients!
  • What to do if Facebook rejects one of your photography adverts
  • How to change the text in a Facebook advert without losing all the comments and likes and shares (I’ll create a video about this for our members)
  • The Facebook advert that brought me in 5 wedding bookings without having to do any kind of discount or promotion.
  • Beware of using certain words in your Facebook adverts that Facebook doesn’t like.
  • How to filter the enquiries you get through your Facebook promotions.
  • The best time to get back to an enquiry.
  • What to say to someone who asks how much it is for all the digital files
  • The Photoshop Actions I personally use (see link below)
  • The print lab that I personally use
  • How many photographs to show family photography clients
  • The secret to finally getting clients to realise why they shouldn’t get digital files
  • How to always get the maximum sale from each client by ‘selling down’

Premium content for Get Pro Photo Club Members

Become a member of Get Pro Photo Club and you’ll not only gain access to the full recording of each episode, but you’ll also get access to everything you’ll ever need to become a full time photographer. Plus, you’ll be able to ask questions and get help on anything you’re stuck with.

Here’s what’s in the premium version of this episode.

  • Why my portrait pricing system removes the awkwardness and scariness from in-person sales
  • Why I get good sales by selling my portrait photography A La Carte
  • The payment plan service I use
  • The 4 questions to ask someone who enters your Facebook promotion
  • I roleplay calling an enquiry I get through a Facebook Tornado Advert Promotion
  • What to say if Jae is BREAST FEEDING!!

Links to things we discussed in this episode

  • paintthemoon.net is the Photoshop Action set I personally use. I accidentally called it Shoot The Moon in the recording (sorry!)
  • www.onevisionimaging.com is the printing and framing lab I personally use.
  • www.timeexposure.com is the website where you can order the amazing software we mention called ProSelect.

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