Episode 020 – How to promote your photography business

How to promote your photography business

One of the hardest things to do in photography is to get the phone ringing and the email rattling. In this episode we chat about  how you can promote your photography business.

There’s an update on how Jae is getting on with a Facebook promotion I created with her and we discuss her website and a whole bunch more…

Here’s what you’re going to discover in this episode.

  • I give Jae the tips about her website that Anna Pumer suggested in the last episode
  • The one question to ask yourself when you’re feeling overwhelmed by your to-do list
  • Why your website needs to reflect your personality
  • Should your website have lots of information or be clean and simple?
  • The software that helps Jae a lot with her writing
  • How wedding photographers can differentiate their service
  • How to talk about a money back guarantee so it sounds positive and not like you regularly screw up!
  • What happens if someone isn’t happy with your wedding photography service and mentions your guarantee
  • How Jae got 26 family photography enquiries through a Facebook advert idea I gave her
  • How to connect with potential clients in your adverts so they feel comfortable contacting you because they realise you understand how they feel
  • Considerations for filtering your enquiries when doing a Facebook Tornado advert
  • The importance of following up and why you should never be shy or worried about doing it

Premium content for Get Pro Photo Club Members

Become a member of Get Pro Photo Club and you’ll not only gain access to the full recording of each episode, but you’ll also get access to everything you’ll ever need to become a full time photographer. Plus, you’ll be able to ask questions and get help on anything you’re stuck with.

Here’s what’s in the premium version of this episode.

  • The simple process that helps you create a strong brand for your business that will attract your ideal clients
  • I ask Jae some specific questions to help her start formulating her brand
  • The secret ingredient for making testimonials and guarantees more powerful

Links to things we discussed in this episode

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