Episode 024 – The importance of staying focused for photographers


The importance of staying focused for photographers

One of the reasons photographers struggle to get the success they want is that they’re too scatter-gun and not focused enough.

There are so many things photographers need to do that it can be hard. One minute you’re a photographer, then you’re a marketer, then you’re changing your pricing, then you need to do selling and buy samples. Ooh and then some smarts like me tells you that your branding isn’t clear so you need to do some deep internal thinking at a Yoga retreat! 😉

So, how do you stay focused as a photographer when there’s so much to do?

The first step is to know you have a focusing problem.

The second step is to actually accept it’s a problem and to want to do something about it.

The third step is simple – do one thing at a time. Easier said than done, but the chart below proves how much more efficient you are when you do one project at a time rather than simultaneously doing bits and pieces of multiple projects. If the chart doesn’t make sense then don’t worry, I explain it in the intro to this podcast episode.

Here’s what you’re going to discover in this episode.

  • My simple and free client database
  • Should your homepage be all focused on weddings, or families or a mix?
  • Should you be a specialist or a generalist photographer?
  • A template for writing about your wedding photography services (it would also work for other genres of photography)
  • A neat trick for seeing how good your website copy is
  • The importance of being focused and not getting distracted by trying to do everything at once.
  • The importance of captioning photographs throughout your website

Premium content for Get Pro Photo Club Members

Become a member of Get Pro Photo Club and you’ll not only gain access to the full recording of each episode, but you’ll also get access to everything you’ll ever need to become a full time photographer. Plus, you’ll be able to ask questions and get help on anything you’re stuck with.

Here’s what’s in the premium version of this episode.

  • The £30 Facebook advert that booked me over £10,000 in weddings in one week
  • The clever way of knowing the most effective photographs to put in your portfolio and on your homepage
  • A visual representation of why you can get more done more quickly if you focus on one thing at a time. In the top row the focused photographer has finished two projects before the un-focused photographer has finished one project.

Links to things we discussed in this episode

Improve your Google ranking by leaving us a review on iTunes!

If you leave us a review on iTunes and let us know what keyword phrase you’d like to rank for then we’ll link to your website in the show notes of the following episode, using that phrase. This is a nice little boost to your Google ranking with 1 or 2 minutes of work. A lot easier than writing a guest post for someone, or begging the local wedding suppliers!

How to leave a review:

  • Go here: https://itunes.apple.com/gb/podcast/helping-photographers-go-full-time/id1355402160
  • Click on ‘View in iTunes’ which is a link just under our logo
  • Once in iTunes you click on ‘ratings and reviews’ and leave a review
  • Let us know what keyword phrase you’d like to rank for by emailing us at support@getprophotoclub.com
  • BOOM! You’ve got a powerful and relevant link to your website for very little effort.