Episode 025 – A template for writing website ‘About pages’ for photographers


Most photographers aren’t great at writing and in particular they struggle with writing about themselves. This makes it particularly hard to write an website About page!

However, About pages are important because when people hire a photographer they’re generally hiring YOU specifically, so they want to be confident they’re going to like and trust you.

No-one wants a miserable git stalking them through their wedding day, or a creepy weirdo photographing their family.

So you have to write something that’s going to make people believe you’ll be a pleasure to be around.

Too many photographers play it safe and hardly write anything. But then your website visitors will feel disconnected and may even have a level of distrust, particularly if there’s no photograph of you either.

Or they’ll move onto the next photographer who sounds more interesting, with a stronger brand / personality.

In this episode I give you a template for creating an effective About page that’s also really easy to write.

We also talk about a whole bunch of other stuff too, for example…

Here’s what you’re going to discover in this episode.

  • Some extra features of ProSelect we’ve not spoken about before that will help you streamline your service and make you look more professional to clients.
  • What’s important in a photography business
  • Having a ‘clean’ looking website vs having an effective website that brings in enquiries.
  • How to have lots of information on your website without it looking ugly
  • A template for writing About pages for photographers
  • Should an About page be about you or about how you help your clients?
  • What I tell parents not to do before a family session

Premium content for Get Pro Photo Club Members

Become a member of Get Pro Photo Club and you’ll not only gain access to the full recording of each episode, but you’ll also get access to everything you’ll ever need to become a full time photographer. Plus, you’ll be able to ask questions and get help on anything you’re stuck with.

Here’s what’s in the premium version of this episode.

  • Should your homepage have one big photograph?
  • How to lay out your photographs on your website
  • How I told Jae to respond to a wedding email enquiry (which she subsequently booked a consultation with!)
  • Tips on responding to photography email enquiries
  • A clever way to follow up with email enquiries in a way that doesn’t sound pushy
  • Why having a ‘CAT’egory on Jae’s website about her cat Milo might be an excellent idea.
  • An update on the 4 family sessions Jae booked through her Facebook advert
  • How much deposit I request for weddings

Links to things we discussed in this episode

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