Episode 022 – How to write about your wedding photography


It’s hard to do the marketing for your wedding photography if you’re not good at writing.

But what do you do if you’re not a good writer?

Yes, you can do face-to-face networking, but you still need to write effectively on your website and within your social media.

In this episode I assess wedding photography page on Jae’s website and give her a template that any photographer can use to talk about their photography in an engaging, helpful and entertaining way.

Here’s what you’re going to discover in this episode.

  • The greatest asset in your photography business
  • The second greatest asset in your photography business
  • The importance of being able to write effectively so you can promote your business (I give some writing tips and ideas for photographers in this episode).
  • The 3 things to put in your writing when you’re marketing your photography
  • Ways of differentiating your wedding photography service
  • How to overcome the fact that words like ‘emotion’, ‘capturing the moment’, ‘memories’ and ‘last a lifetime’ are very overdone in the wedding photography industry
  • What Jae wrote about her wedding photography services and what changes I made to improve it
  • How to get the most out of your client testimonials
  • A tactic that makes it easy to write about your wedding and family photography
  • The thought process behind booking weddings and launching a wedding photography business

Premium content for Get Pro Photo Club Members

Become a member of Get Pro Photo Club and you’ll not only gain access to the full recording of each episode, but you’ll also get access to everything you’ll ever need to become a full time photographer. Plus, you’ll be able to ask questions and get help on anything you’re stuck with.

Here’s what’s in the premium version of this episode.

  • How to help people visualise the value of wedding photography
  • How to add personality into your writing
  • An Albert Einstein quote that will help you with marketing your photography
  • How to ensure people will happily read your website despite the fact there are a lot of words (and words are good for SEO by the way!)
  • How to write about yourself on your About page
  • How to easily write about your photography without feeling overwhelmed

Links to things we discussed in this episode.

Improve your Google ranking by leaving us a review on iTunes!

If you leave us a review on iTunes and let us know what keyword phrase you’d like to rank for then we’ll link to your website in the show notes of the following episode, using that phrase. This is a nice little boost to your Google ranking with 1 or 2 minutes of work. A lot easier than writing a guest post for someone, or begging the local wedding suppliers!

How to leave a review:

  • Go here: https://itunes.apple.com/gb/podcast/helping-photographers-go-full-time/id1355402160
  • Click on ‘View in iTunes’ which is a link just under our logo
  • Once in iTunes you click on ‘ratings and reviews’ and leave a review
  • Let us know what keyword phrase you’d like to rank for by emailing us at support@getprophotoclub.com
  • BOOM! You’ve got a powerful and relevant link to your website for very little effort.