Getting well ranked on Google isn’t complicated when someone tells you how.
I’m a halfwit with technical stuff, so believe me when I say you don’t have to be a web-geek.
If someone tells you that you need specialist help to get well ranked on Google then they’re trying to make it sound more complicated than it is.
Getting your photography website well ranked requires 3 things.
- The list of factors that are truly important when Google is evaluating your website.
- How to score well for each of those factors
- Some effort.
Here are a list of the key factors Google values when looking at your photography website:
- How long your website has existed (so always get a new website live asap, even if it’s not perfect).
- How many people visit your website
- How many relevant links point to your website from other well ranked websites
- How many search terms are used on your website. I.e. if you want to rank well for ‘Wedding photographers Timbuktu’ then you need to have that phrase on one page of your website.
- How much time do people spend on your website
- How often the website is updated
- The amount of relevant, helpful, quality content on your website
- Tagging your pages and photographs appropriately in the back end of your website.
It’s that last point that gets photographer’s knickers in a twist.
So guess what?
They fixate on that last point hoping there will be a magic pill solution. The trouble is too many photographers focus too much on the back-end tagging and descriptions etc. and don’t do any of the other stuff that Google REALLY wants – useful content.
If you do the important work like writing blog posts and getting back links then I promise the little back-end tricks will pale into insignificance.
If you’d like to know how to get those back-links and what to write about then check out these two videos on our membership site:
And if you want to check whether I know what I’m talking about then Google variations of the words ‘Photographer’ and ‘Peterborough’ and you’ll see Dan Waters Creative pop up at (or near) the top for most search terms you can think of, despite spreading myself across a few different photography genres.
And what I love most about being well ranked on Google is that on weeks like this when I’m crazy busy I continue to get enquiries without any extra effort.
Getting well ranked on Google does take some time and effort, but it’s an investment in your business. Once you’re well ranked it doesn’t take as much effort to stay there…
…Particularly as most photographers are wasting their time trying to find sneaky tricks that don’t work instead of doing the things that Google (and your prospective clients) really want to see.