How to be a full time wedding and portrait photographer


When I had a ‘proper job’ I’d sit there every Sunday night dreading the coming week. Well, now it’s the New Year it’s like the mother of all Sunday nights. We assess our life. Our relationships, our financial status, our happiness, and of course our job.

If you’ve dreamt of being a full time portrait and wedding photographer for far too long and are determined to actually make the switch this year then you’re in the right place.

It’s what we specialise in.

We help serious and determined part-time photographers earn a full-time living doing what they love.

Waking up on a Monday morning and being excited about the week ahead is one of life’s greatest joys.

But, if it was that easy then every photographer would be full-time.

 

The usual story when someone tries to become a photographer…

Do you remember the first time you created a photograph you were really proud of? The sense of accomplishment is immense.

But it gets better…

You show someone the photograph and they tell you how amazing you are.

Then it gets even better…

You capture a beautiful portrait of your friend’s child and give it to them. They’re blown away. They LOVE it. They LOVE you. Being able to make people that happy is wonderful.

It becomes fabulously addictive.

You press a button and achieve instant gratification.

You press a button and you make people happy.

The need to feel liked, wanted, recognised and respected are some of the greatest desires we have as human beings. People make insane decisions based on these desires.

Look at what people will do to become famous.

We’re all driven to try and make people happy…   …unless you’re a sociopath or psychopath!

The great thing about wedding and portrait photography is that you can quickly improve your skills but you’ll never stop getting better. You’re compelled along an endless mission to be better, better, better.

Up to a point this is healthy, inspiring and motivating. It gives you purpose.

But then something happens.

You realise how phenomenal it would be to make a career from this thing you love.

You’d be released from the drudgery of your day job.

No more tedious meetings.

No more rude and demanding bosses.

You’ll be able to do something you love every day and get paid for it.

So you set up a website and start promoting yourself on Facebook.

You’re in business!

And I’m guessing this is where your story gets a little rockier…

The trouble is no-one ever told you how to run a business. And, by the way, I have a degree in Business Studies and was a marketing professional for 15 years and I STILL struggled at first. So, it’s not your fault.

Maybe you get a handful of clients. But you realise you’re going to need a whole lot more if you’re going to actually make a living.

Word doesn’t seem to be getting around like you’d hoped.

Should you drop your prices? But you’re barely making anything as it is!

Is your photography the problem?

Are the people in your area just not into photography?

Or is it something else?

The thing about photography is YOU are the business. You’re the marketing department, the sales department, the accountant, the administrator, the PR department… etc.

You’re probably doing it all.

So, the good news is that you can change things, because the only thing you need to change is how you’re thinking. You’re the boss. You’re the business owner. All you need to do is change how you think.

Don’t take this negatively. It’s not your fault if you’re struggling. Even in my business studies degree they didn’t explain how to think like an entrepreneur.

Most people think business must be common sense.

However, Bloomberg states that 8 out of 10 small businesses fail within the first 18 months.

Therefore, it can’t be common sense, it’s uncommon sense!

The stats are scary…

Dane Saunders conducted a 3 year study on photographers and discovered:

  • In the 1st year, 60% of photographers give up their business.
  • Of that remaining 40%, another 25% will fail within the 2nd year.
  • The ones that make it are the remaining 15% who endure through the 3rd year.

In other words 85% won’t make it through the 3rd year and of course more drop off after that too.

For some crazy reason we’re not taught the basics of business in school.

If you don’t understand business you’ll struggle to run one.

It’s why so many restaurants close down – because great chefs can’t necessarily run great restaurants.

Let’s face it ‘starving artist’ is a catch phrase!

85% of photography business won't make it through the 3rd year Click To Tweet

 

Now for the good news!

The fact that most photographers struggle is actually a good thing.

Here’s why.

They struggle because they don’t take the time to understand the strategies and psychology of marketing, pricing, selling, customer service, branding, time management etc.

The photographers who DO take the time to understand these areas will blow the others out of the water.

Of course sales and marketing and pricing are all huge subjects that have whole university degrees dedicated to them (I did one).

So how can you possibly have time to study these areas and then piece together a suitable strategy for your photography business?

Frankly the obvious and easiest route is to follow the same path as a photographer who has already figured it out.

I mean seriously, why try and figure everything out on your own?

 

Most photography businesses fall into the same traps

There are so many myths and common misconceptions about how to run a photography business – any business. It all gets shared around and pretty soon 80% of people are saying the same incorrect stuff.

It’s why so many businesses struggle.

I worked in marketing departments for 17 years and I heard these myths stated time and again. Misguided phrases like:

“We need to lower the price to get more customers.” (I’m afraid this doesn’t work in the photography business. Why? Because there will always be cheaper competitors because most photographers are doing it part time for a bit of pocket money)

“We need to make the advert catchy and short as people won’t read things these days.” (Hint: If your marketing is helpful and interesting then people will read it. If you ramble on about yourself then they won’t).

“We need to do something ‘to get our name out there.'” (hint: it’s not about ‘getting your name out there’, it’s about understanding the techniques that help prospects trust, like and respect you enough to actually contact you).

The people who succeed are the people who DON’T think like everyone else.

So, with that in mind, I’m going to give you many of the biggest issues holding you back from a successful photography career.

And by the way, I’ve wrestled with many of these issues myself. We’ve all got hang-ups we’ve acquired from the people we spend time with. Acknowledging those hang-ups and challenging them will save you years of pain and frustration.

You CAN do something about them and your transformation can start today.

So here goes…   …some powerful insights on how to be a full time wedding and portrait photographer…

The people who succeed are the people who DON'T think like everyone else. Click To Tweet

 

If I’m cheaper than the competition I’ll get all the clients I need…  (nope!)

It seems logical that if you’re cheaper than the competition then you’ll get more clients and be more successful. You’re offering ‘value for money’.

The trouble is you’re selling your time, you’re not selling tins of baked beans at the local pound store.

You can only photograph a limited number of people. The more people you photograph the less time you’ll have with each one and the more your photography and service will suffer.

A lot of photographers go onto forums and ask how much they should charge. This is actually the wrong question. They should be asking themselves how much they want to earn, work out how many sessions they’ll need to do to achieve that (considering all the many hidden costs associated with a photography business).

Just because other photographers charge a certain amount doesn’t mean you can’t be more expensive, even if you don’t think you’re as good.

You can compete on service.

For example, I meet all my portrait clients before they book me so we can chat about what they’re looking for and plan the session.

Why copy the prices of someone else who probably just copied someone else, too. Why model your pricing on complete strangers who might be struggling themselves.

Do you really want to be the cheapest photographer in town? Do you want to be photography’s answer to fast food, with clients being photographed like they’re on a production line? One size fits all. No time for creativity or taking care of each client – you just get them in and get them out.

Or would you rather be the best you can be and give as much care and attention to each client as you can?

If you want to feel rewarded creatively and financially then I feel you need to do the following two things:

  1. Add value
  2. Demonstrate the value

It’s beyond the scope of this blog post to explain how you do that, but this is something we can help you with here. Differentiating yourself from the competition is critical if you want to be successful.

We can even show you how to triple your family portrait sales without even raising your prices! Impossible? Not at all. And you can do it tomorrow if you follow the Get Pro Photo Club system.

 

Start off with ‘full-time’ pricing

If you start out with prices that aren’t sustainable you’ll attract price shoppers and become known as the cheap photographer in town. It’s hard to shake that tag later on.

Never forget that the general public doesn’t know if you’ve been charging for your photography for 10 years or 10 minutes.

They’re basing their decision on the quality of your work, your service differentiation, your personality (both in your marketing and in person), your price and your professionalism.

Don’t assume that because you’re new that you can’t charge enough to earn a living.

I was getting family portrait orders of up to £2000 ($3500) when I was still part-time, with no studio and in a low income city.

Don’t under-value yourself. You can quickly become more successful than more established photographers in your area if you do things correctly.

So, figure out how much you need to earn and how many sessions you need to do. Check out our yearly schedule spreadsheet that will help you figure out what to charge.

When I launched my photography business it was hard for me to look people in the eye when quoting my prices. I was worried they’d feel I wasn’t worth it…   …and brutally let me know that fact!

So, I understand how you feel if you get uncomfortable talking to your clients about price, or trying to ‘sell’ your work. I get it. And because I get it I can help you overcome your fears and lack of confidence because I can share what worked for me.

If a shy, average (straight C) student like me can turn things around then anyone can. I now regularly earn over £1000 from a single family portrait session and was voted one of the top 10 breakthrough wedding photographers in the UK by www.Hitched.com.

If I can do it, anyone can. At www.getprophotoclub.com we’re dedicated to helping new and struggling photographers earn a great living doing what they love.

 

You think that if your photographs are great then you’ll be booked solid

It’s sad to say that there are a lot of incredibly talented photographers who really struggle with the business side, and ultimately give up. Conversely there are some average photographers who are wildly successful.

I’ve had orders of over £1000 when I wasn’t very happy with the images I’d created. While some of the finest photographs I’ve ever created remain unsold.

My clients often choose what I consider my least favourite from a session.

Don’t get me wrong, your photography needs to be the best you can possibly do. It is important, but it won’t sell itself.

Great photography won’t bring a clamouring army of clients to your front door waving their credit cards. I wish it did, but it doesn’t.

You need to master the art of marketing and selling (more on that in a bit – and don’t worry, it’s not as hideous as you imagine!).

Your photography needs to be the best it can be, but it won't sell itself. Click To Tweet

 

You think people will only pay what you’d pay

We all have a threshold for how much we think something is worth. Different people value different things differently. Some people will spend hundreds of pounds on a golf club, or a bottle of wine. Some people like sporty cars, even if they live in a modest home. Other people will put all their money into travelling (me!).

You get the point.

So, the key is to ignore your inner voice that tells you what your photography is worth. I can assure you I repeatedly have clients invest far more in my photography than I ever dreamed.

There are still many people out there who value photography and they’ll choose you if you differentiate yourself, build trust and rapport and compete on service.

If you were a salesperson at a jewellers you wouldn’t feel guilty about charging thousands of pounds for a diamond ring. Your boss would have educated you on what makes that ring better than a cheaper one, based on cut, clarity, carat and colour.

The same goes for your photography. If you offer a fantastic service then the people who care about photography will be happy to invest in you. You just need to discover the marketing and sales skills to help you separate yourself from the competition.

Which brings me on to…

 

You think selling is evil

Where does your dislike of salespeople come from?

Is it those cold calls where the salesperson talks relentlessly at the speed of a race horse commentator?

Perhaps it was a dodgy garage owner who promised one price and then ramped it up once their mechanic had your car in bits.

Maybe you’ve experienced the persuasive charms of a persistent rug salesman on a Marrakech market.

Sales professionals have a bad name because there are so many people who do it badly. However, there are a lot of terrible builders in the world, but it doesn’t make it a bad profession.

If you sell in the right way you are helping your clients, not tricking or pressuring them.

I want you to see selling as an extension of your customer service. That’s exactly what it is.

I call sales ‘customer service, before they’ve bought’.

If you sell in the right way you are helping your clients. Click To Tweet

 

Doctors are salespeople

Doctors ask lots of questions so they can understand your situation clearly. They’re caring, empathic and they listen carefully. They build rapport with you so you’ll trust their suggestions. They then explain the best options based on what you’ve told them.

The key word there is ‘explain’. They’re educating you about the different choices. There may be a more painful option which will have a more lasting benefit (e.g. knee surgery) and a less painful alternative which is less effective (painkillers), for example.

For a family portrait photographer that’s the equivalent of educating how a wall portrait that has been professionally printed and framed is far more beautiful and valuable than a little 8×10 or a CD. The wall portrait may be more painful (expensive), but it has more value (the client can see the expressions of their loved-ones clearly and can enjoy it every day.

The doctor accepts your decision whatever it is – but they make sure you’re clear on the facts.

That doesn’t sound too evil, does it?

 

Do you believe in your service?

Do you passionately and sincerely believe in the value of what you do?

Do you feel that people would be missing out if they didn’t hire you over the competition?

If you don’t, then your prospects will sense the doubt in your eyes. You should either ask yourself why you don’t believe in yourself, or start creating a product and service that you’re really proud of.

Once you’re in a position where you truly believe in what you offer then it’s your duty to help your prospects understand why you’re the best choice.

 

How good selling helps your clients

If you keep prospects at arm’s-length by communicating everything by email and selling photographs online then you’re doing them a disservice. Your prospects are unlikely to understand much about what you do so they need your help to understand all their options.

The more you help the more you’re subtly educating your client. The more educated they become the more they’ll value your service.

Here are some sales techniques you can use to help your clients with their decision and increase the likelihood they’ll choose you…

 

Ask lots of questions

Questions show that you care about what they’re looking for and they ensure you stay in control of the conversation.

Ask them what’s most important to them about their wedding and the kind of service you offer. This reveals a lot about what they’re looking for – their hopes and their fears. Once you know their motivations you can naturally mention relevant aspects of your service.

Earlier we highlighted the kind of sales people that make your blood boil. Without exception they all drone on incessantly about themselves and how great their product or service is. They show no interest in finding out about what their prospect wants.

When you ask questions you automatically switch the focus onto the prospect and allow them to do the talking. The more they talk the more they’ll like you.

“Talk to a man about himself and he will listen for hours”

Benjamin Disraeli

Ask lots of questions to show your interest in your clients needs. Click To Tweet

 

You’re concerned people will complain about your prices

I’m a serial ‘people pleaser’ and I hate confrontation. My wife always laughs at me because I hold the door open for hotel porters!

I always want to put other people first, so I totally understand if you find it hard talking about prices with your clients. Even after all these years it still makes me a little anxious.

The funny thing is, I got hassled about price just as much when my prices were a fraction of what they are now. Some people will always complain. But honestly, I’ve NEVER had anyone be rude about my prices. I’m probably lucky…    …or maybe it’s my sweet face! The point is, most things aren’t as scary as you think.

Plus, if you’re cheap then you’ll attract cheap clients, if you’re offering a high end service you’ll attract high end clients. If anything, the price shoppers complain more than anyone.

If you're a cheap photographer, then you'll attract cheap clients. Click To Tweet

Your prices say a lot about how your service is perceived. Some people won’t hire you because they feel you’re TOO CHEAP. Their thought process is “How good can they be if they’re that cheap!?”

Would you hire a cheap builder? How about a cheap lawyer? You’d get the best you could afford and the one you trusted most, right?

So what does ‘cheap’ mean in photographic terms? Is £100 cheap, or a decent return?

After all, a CD doesn’t cost much and nor do photographic prints.

Let’s look at the numbers.

If you did a £100 family portrait session on all 250 working days of the year you’d still only make £25,000 before you’ve even factored in any costs at all.

It’s not factoring in the cost of marketing, equipment, insurance, cost of goods, samples, petrol and so on.

To make matters worse, it doesn’t even take into account that many clients will want to reschedule, or could stand you up completely.

Not only that, several clients will want to hire you for the same date and time. You’ll never fill all your days – it never works out that way.

Plus you have to factor in the time it takes to do everything: the photography, the Photoshop, social media, blogging, networking, promotions, ordering, travel, admin, taxes, education, selling….

Personally, a single family portrait session takes up around 8 hours of my time. That purely covers tasks directly relating to that client (i.e. it doesn’t include all the marketing, taxes etc.)

It’s shocking when you do the maths isn’t it?

If you carry on down that road you’ll be penniless, stressed, bitter, divorced and crawling back to your old day job within two years.

Do you really want to be working every weekend and missing out on quality time with your friends and family?

If you’re really concerned about price then I have a clever system set up that handles the pricing issue fabulously. You can check it out here.

It took away nearly all the worry because it filters out people who are totally inappropriate for your business and offers a range of choices and prices for people who are within your target market.

Filter out those clients that may be inappropriate for your business Click To Tweet

You want to please everyone

Again, I can totally relate to this. I mentioned earlier that I’m a serial people pleaser. But the fact is you can’t run a business that suits everyone. Some people will think you’re too expensive and some people will think you’re too cheap. Some people won’t like your style and some people just might not ‘click’ with you.

Don’t worry about it. Think about musical tastes. Does everyone like Iron Maiden or Justin Bieber, or Daniel O’Donnell? No, but, they’re all wildly successful.

You need to position yourself to attract the right people. Once you’ve got your marketing running effectively then you won’t have time to photograph everyone who calls anyway! I’m constantly turning people away who aren’t a good fit for my business.

The people who go to a pound store don’t generally go to Harrods and vice versa, and that’s fine. Both companies can do well because they have a very distinct target market.

However, I urge you to be as close to Harrods as you can, because you’re selling your time, not baked beans. You can only photograph a finite number of people, so you may as well offer a better service and get paid more for it and take the time to create better images. It’s much more satisfying than photographing people like they’re on a production line.

We can show you how when you’re a member of Get Pro Photo Club.

 

You’re not putting the right things into your mind

“You are what you are and you are where you are because of what has gone into your mind. You change what you are and you change where you are by changing what goes into your mind.”

Zig Ziglar

Similarly, we become like the people we spend time with. Our thought patterns have been forged over years of repeating the same thoughts and of hearing the same messages from other people.

To change how you think you need to put the right kind of messages into your mind. Here at www.getprophotoclub.com we’re all about instilling confidence and belief into our members and giving you the tools to succeed.

Read books by people like Napolean Hill, Stephen Covey, Zig Ziglar and of course ‘How to Win Friends and Influence People’ by Dale Carnegie.

Check out the Youtube channels of people like Brendon Burchard and Tony Robbins. You’ll be inspired.

If you consistently put these business principles and positive messages into your mind you’ll re-programme your mind. Over time the things you thought were impossible will suddenly become a reality.

When I was first starting out in photography a friend told me they had paid £400 for some family photographs. I remember thinking that was incredible, impossible, insane. I couldn’t wrap my head around it. I was only getting £150 at the time and some people would complain about what I was charging. £400 seemed like a galaxy away.

I’ve since had orders of £2000 for family portrait sessions.

How?

I educated myself on the system the other top portrait photographers use and over a short time I really began to understand and believe in the system.

My limiting beliefs were eroded away by a world of exciting possibilities. I could see other people achieving great things and using proven methods. I was no longer restricted to my own dark, negative thoughts. I was immersed in positivity. With knowledge came confidence.

It’s the competence-confidence relationship. The better you understand something the more confident you feel.

You can learn the system I used here. You really can achieve so much more than you think you can. Put the right knowledge and a little positivity into your mind and you’ll have tears of pride rolling down your face when you see what you can accomplish.

I say it again – if I can do it anyone can. I was a very average student, I had zero self confidence, no studio and I live in a low income city. You can bloody well do it too!

 

You feel guilty about making money from something you love

It’s not your fault you’ve found a passion in your life that you can earn money from. There’s no law that states a job must be miserable and suck the life out of you. Musicians, sportspeople, writers, actors and marine biologists all make a living doing something they enjoy. It’s ok. You’re allowed to be happy.

You’ll actually book a lot more clients if you openly show your enthusiasm and love for your craft. People like to work with people who are happy and passionate. You wouldn’t want a dour wedding photographer, now would you?

So, flip that guilt into enthusiasm and your prospects and clients will feed off it. The great Zig Ziglar said that “selling is a transference of energy.” So, if you’re excited about your photography your clients will start to feel that way too.

 

You’re copying everyone else

Ever since we were at school we’ve been copying people who we thought knew more than us. Come on, surely it wasn’t just me!

It’s human nature.

At school it worked fine because you weren’t all being measured against each other. At school we can all get an A. In business only the top 20% will survive. In business we can’t all offer the same ‘answer’, or business model. If your service is the same as everyone else then the only thing that differentiates you is price.

I made every mistake in the book. In my area everyone has been photographing families against a white background for years. So, when I started out I assumed that was what people in my area wanted. I copied the prices of my competitors and anything else I thought ‘sounded like a good idea’.

The trouble is I was copying people who were struggling – I just didn’t realise it at the time. I know this because I now know some of the photographers I was copying and many of the others have gone out of business.

That’s the beauty of being a member of Get Pro Photo Club, you’re given a system that’s proven to work. Plus, you know that I personally use this system every day.

 

You’re not treating your photography business as a BUSINESS

There’s nothing wrong with using photography to make a little money on the side. Nothing at all. But if you want it to be your career then you need to be totally committed. If you just go with the flow you’ll never make it. You need to be thoroughly professional about how you approach everything.

This is one of the few things I actually got right when I started out. I wanted to be the best I could be. I wanted to get good at something I loved and earn a decent living from it, by doing things properly.

No short cuts.

What do I mean by shortcuts?

I feel it ultimately it comes down to lack of commitment. Most of us take the first shortcut when we start out (I did) and that’s to copy everyone else. The thing that happens next is what separates the determined from the weak-willed.

The weak-willed will either give up quickly, or wander the internet for years looking for a quick, easy, free fix. That ONE THING that will suddenly transform their business with as little effort as possible.

The trouble is, there’s no such thing as ‘one magic thing that will transform your business’.

The closest you can get to ONE THING is for someone who’s succeeding to show you their entire system. A successful business is a series of steps that you take your prospects and clients through.

It’s not one thing.

It’s not just about creating great photographs.

It’s not just about getting more people to call you.

It’s not just about learning how to book more of the people who call.

It’s not just about learning how to make a decent profit from each client you book.

It’s all those things (and more) working in harmony.

That’s what we help our members with at Get Pro Photo Club and with our flagship product ‘The Four Figure Family Photography Formula Funnel’.

You must be prepared to invest in yourself and your business. Learn and do the things most photographers aren’t prepared to do. Better yourself. You can’t run a business if you don’t understand anything about business. It’s why about 80% fail.

Restaurants fail because great cooks love cooking but don’t bother to understand their business. Great singers and musicians suffer because they don’t understand how to attract and connect with a tribe of followers.

You can do it. You’re in the right place. The fact that you’re here and read this far shows you care. And if you have a burning desire to become a successful, full time portrait and wedding photographer then I have no doubt you’ll succeed. We’re here to help our members every step of the way.

 

You don’t have an organised plan

Having an organised plan for your business that works consistently and effectively is one of the finest feelings you can have. I’ve already touched on this, but it’s worth raising again.

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”

Edward Deming

“Long hours and hard work alone will not bring success, you must have an organised plan”

Napolean Hill

Do you wake up each morning with a clear list of what needs to be done, how it needs to be done and why?

Do you know where and how to find clients again and again, so you can rely on the phone ringing every day?

Do you know what to say if someone says “Hmm, that’s more than I want to spend”?

Do you put your client’s photographs online and pray for a decent order?

If you feel out of control and you’re not getting the results you’d like it’s because you don’t have a solution to every problem yet.

This is totally understandable. There are so many problems to solve. I said earlier that there’s not ‘one quick fix’. Now, you can surf the web endlessly for tips, testing out the ideas you find and then try piecing together the bits that work. The trouble is, that takes countless years and you’re likely to give up before you discover an effective system.

The thing is there are many photographers who have already figured this stuff out. Most of the successful ones use variations of the same system. It’s just most photographers won’t share their knowledge. At Get Pro Photo Club we do. Our products and membership reveal all the steps. And if you still have questions then we help you with those too.

The reality is there are so many little pieces of the puzzle that need fitting together that it’s almost impossible to do it by trial and error. It would be like trying to build a car without any knowledge of cars. It will take years, even if you had all the bits in front of you. But with a manual and a mechanic by your side you’d have a nice glossy Ford Mustang in no time.

So, it’s up to you: wing it and spend eternity flitting from blog to blog, or invest a tiny amount of money in a proven system and save yourself countless hours of wasted time.

 

You’re worried you’re not good enough

Most of us are riddled with insecurities. I am. I used to be choked with nerves before a portrait session and was almost paralysed with fear before a wedding.

What if the clients hate the photographs?

What if I get tongue tied during the session and we have awkward silences?

What if someone laughs at my silly glasses and uncanny resemblance to Harry Hill (that’s now become part of my act!)

Even now, I still get butterflies. It just means you care and that you’re doing something important. That’s kinda the whole point of doing photography in the first place. You care about it and want to create images that are important to people.

The only people who don’t get nervous are people who are so bored in their job they don’t care if they’re sacked!

Despite selling family portraits for £2000 ($3500) I still worry I’m not good enough.

I’ve got over 50 wonderful testimonials throughout my website and I’m still anxious about whether I’m worth what I charge.

I just keep putting myself in these scary situations and as each year rolls by I flinch a little less. Repetition breeds confidence.

So, the answer to “how do you know if your photos are good enough to sell” is two-fold…

1. Put yourself out there and see if people hire you.

If people are calling you then they obviously feel your photography is good enough, otherwise they wouldn’t call. They believe in you, even if you don’t believe in yourself.

Even if no-one is calling you then it may be that your marketing sucks, not that your photography does. If people are calling you but not booking you then maybe your sales skills suck, not your photography.

Bottom line – if they call, you’re cool!

2. Can you consistently create the same quality of photographs?

If you give a rabid baboon a camera it could probably take one decent photograph in 10,000.

A bloke off the street could probably get one decent one in 500.

Someone with a casual interest in photography may get a couple of sellable images in 100.

A professional photographer needs to be able to create something approaching their best work every time. In fact you should be outdoing yourself on a regular basis.

That’s all there is to it. Promote your work once you’re consistent. If you can consistently deliver what you’re promoting and promising, then you’re ready, because no-one is being misled….

….unlike with those sneaky photographers who haven’t mastered their camera yet, so they attend a photography course with a professional mentor and model to get photographs for their portfolio. But when someone has set everything up for you and you’re not able to recreate those images on your own then…   well….

Not cool bro, not cool! You’re misleading your clients and setting yourself up for a whupping from Bridezilla.

 

What should you do next?

I hope this blog post has resonated with you. These are all the issues and struggles I had, so I know how you probably feel. I felt a little lost and a little disheartened at times, but I was resolute and determined enough to do what it took to finally have a job that I loved.

The turning point for me was joining an online membership club like we have here at Get Pro Photo Club. It completely opened my eyes and revealed things I’d never even considered.

For a tiny monthly investment that’s less than a cheap bottle of vodka you can finally get all the answers you need for running a wedding and portrait photography business. Check out our membership site here.

If you have any questions at all then ping us an email at  and I’ll get right back to you.

Wishing you every success.

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