I’m no mind-reader, but I’m guessing there are roughly a gazillion wedding photographers in your area. You’re all clamouring for a limited number of weddings. Most photographers cross their fingers and hope a handful of brides visit their website, while others haemorrhage money on ineffective advertising.
Wouldn’t it be sweet if you had a wedding venue recommending your photography business? Most wedding venues have several weddings a week, so recommendations from them can quickly fill up your calendar.
So what does it take?
Blackmail? Threats? Witchcraft?
How to get a wedding venue to recommend you: Do something for them
Wedding venues are just like you – they’re desperate to persuade brides to book with them. Wedding venues want to show a bride how beautiful their ceremonies are and how wonderful their service is.
You can help them achieve their goal.
The next time you photograph a wedding I want you to ask the venue’s wedding planner if they’d like you to create them a mini album that showcases the wedding. Many venues don’t have enough wedding photographs for couples to look at, let alone an entire album that shows a complete wedding in all its glory.
If you’re concerned about the cost, it doesn’t have to be a lavish album and it doesn’t have to contain all the photos that the bride and groom get. You just need to offer a hard-wearing, attractive photo-book that venues can show wedding couples to demonstrate how gorgeous their ceremonies can be.
If you’ve photographed a lot of weddings at the venue you can create an album that showcases all the different themes and styles the venue has been able to accommodate.
Explain to the venue that all you ask is that you can display your contact details throughout the book.
You could create something fantastic for £50 using a service like www.photobox.com. You can even add some text to the photobook that helps promote the wedding venue’s various benefits.
The venue will appreciate the fact that you’re the one photographer out there who’s actually trying to help them rather than just asking for favours.
Similarly you could give the venue smaller brochures for brides to take away too.
The important thing here is that you are helping the venue in exchange for the powerful credibility of being associated with them.
The more you help wedding venues like this the more you can earn their trust. Pretty soon they won’t just be showing their prospects the book full of your images and logo, they’ll actually be recommending you by name.
Today’s webinar for Get Pro Photo Club members is called ‘Genius Wedding Photography Marketing Ideas’. It will have a tonne of information about how to get other wedding suppliers to recommend you and we’ll be putting the recording of the webinar on the membership site.
The first month is free for Get Pro Photo Club subscribers so you can check out everything in the members area risk free. Plus you’ll get access to free mentoring where we’ll answer any questions you may have about your photography business. So, sign up now and start earning a great living doing what you love.