Is your photography good enough to sell?


Most of us are riddled with insecurities. I am. I used to be choked with nerves before a portrait session and was almost paralysed with fear before a wedding.

What if the clients hate the photographs?

What if I get tongue tied during the session and we have awkward silences?

What if someone laughs at my silly glasses and uncanny resemblance to Harry Hill (that’s now become part of my act!)

Even now, I still get butterflies. It just means you care and that you’re doing something important. That’s kinda the whole point of doing photography in the first place. You care about it and want to create images that are important to people.

The only people who don’t get nervous are people who are so bored in their job they don’t care if they’re sacked!

I’ve sold family portraits for £2000 ($3500) and I still worry I’m not good enough.

I’ve got over 50 wonderful testimonials throughout my website and I’m still anxious I’m worth what I charge.

I just keep putting myself in these scary situations and as each year rolls by I flinch a little less. Repetition breeds confidence.

So, the answer to “how do you know if your photos are good enough to sell” is two-fold…

1. Put yourself out there and see if people hire you.

If people are calling you and then they obviously feel your photography is good enough, otherwise they wouldn’t call. They believe in you, even if you don’t believe in yourself.

Even if no-one is calling you then it may be that your marketing sucks, not that your photography does. If people are calling you but not booking you then maybe your sales skills suck, not your photography.

Bottom line – if they call, you’re cool!

2. Can you consistently create the same quality of photographs?

If you give a rapid baboon a camera it could probably take one decent photograph in 10,000.

A bloke off the street could probably get one decent one in 500.

Someone with a casual interest in photography may get a couple of sellable photos in 100.

A professional photographer needs to be able to create something approaching their best work every time. In fact you should be outdoing yourself on a regular basis.

That’s all there is to it. Promote your work once you’re consistent. If you can consistently deliver what you’re promoting then you’re ready. No-one is being misled.

If you feel your photography is ready then it’s time to get those enquiries and bookings. Learn step by step how to market and sell your photography.

Comments

comments

Add your comment