So many photographers struggle with pricing their photography. It’s understandable, because it’s not the kind of thing anyone taught us in school. In fact, I studied business and marketing at degree level and it still wasn’t hugely helpful for anyone wanting to run a small business.
So, in this interview I ask Bryan Caporicci from http://www.sproutingphotographer.com for this pricing tips, strategies and techniques.
We cover things like:
How to overcome your fear of charging what you’re worth
How to figure out what you should be charging to earn what you need
The mistakes to avoid when pricing your photography
Tips on increasing your profits by using proven psychology in the way you present your prices to clients